One of the best rock bands of all time, Powderfinger, is currently on a farewell tour. I won't devote too many words to just how much they rock; that is self-evident.
What's really impressed me, though, is their advertising. The 'Finger have had their name painted in a lovely, flowing font all over the side of a Jetstar Airbus, in letters ten feet high. Pretty snappy. Attention-grabbing. Modest.
Of course, Powderfinger are more than solvent, but they don't own the plane. It looks like it, though. Very rock and roll.
Perhaps we all should think a bit bigger, in line with that wise and well-worn aphorism about not playing small in the universe, the exact text of which I've forgotten.
So, get your name on a plane. Start with your uncle's Cessna and work your way up. It is the surest sign in this world that you've made it.
Alias: Frank Satyr
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